When you have designed a product and have loads of them stored in your house to be sold in the market, you would need to take assistance from retail buyers. Apart from convincing the retailer about the uniqueness of your product, you would be required to keep certain other factors for successful selling of your product in the market. You would also be required to know what press clips, accolades and awards your product has received. It would be imperative that you show the retail buyers these things, as often these things would sell the product for you. It would not be wrong to suggest that favourable press would convince the retailer about the worthiness of your product to be placed on their shelf.
While a majority of small company owners believe that they have been capable of selling to retailers, in reality, they might not be able to. Taking care of retail account after selling the product has been as difficult as selling the product to the retailer. In case, you do not feel comfortable with sales, you should consider outsourcing this function to independent sales representative. They would work on commission basis for any sales they do for you.